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Kaygo Tires, Inc

Question 40

Multiple Choice

Kaygo Tires, Inc. designs and manufactures tires for the trucking industry. Their products include tires for semi-cabs as well as trailers of various sizes and weight limits. Tyler, a sales representative for Kaygo, is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-Tyler is bringing technical reports,company brochures,and written testimonials from customers to the sales meeting. Which need-satisfaction strategy is Tyler most likely going to use?


A) reminder
B) persuasion
C) informative
D) adaptive
E) canned

Correct Answer:

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