Mario Cortez Is Preparing a Sales Presentation for a Buying

Multiple Choice

Mario Cortez is preparing a sales presentation for a buying team made up of health care personnel. It is most important that he:

A) recognize that printed documents provide the only credible form of proof for the audience
B) design a presentation that appeals to all of the buyers' senses
C) conduct the demonstration at a neutral location
D) develop a highly structured demonstration to save time
E) save all the questions for the end of the presentation