The Training Programs of Both Small and Large Marketing Firms

Multiple Choice

The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line,company marketing strategies,territory information,and business trends. What are the other two?

A) knowledge of personal selling skills;in-field sales training with supervision
B) knowledge of personal selling skills;knowledge of self and others
C) knowledge of company policies,procedures and benefits;stress management
D) explanation of compensation methods;in-field sales training with supervision
E) attitudes toward the company,its products,and its customers;application of personal selling principles and practices