Which of the Following Is True of the Lift Value

Multiple Choice

Which of the following is true of the lift value in association rule?

A) Its strength is a direct proportional to the strength of the association rule.
B) It cannot have a value that is more than 1 to be considered a good minimum.
C) It provides information on the increase of the antecedent given the consequent.
D) It does not require the expected confidence to be calculated.