In the "Create Advertisements" Step When Planning and Executing an Ad

Multiple Choice

In the "create advertisements" step when planning and executing an ad campaign, often the execution style for the ad will

A) determine the pretesting pulse of the ad.
B) dictate the type of medium used to deliver the message.
C) determine which push-pull strategy will accompany the ad.
D) dictate how advertising will be flighted.
E) deliver integrated marketing.