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    Exam 15: Supply Chain and Channel Management
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    With a __________ Pricing Strategy,marketers Set a Low Initial Price
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With a __________ Pricing Strategy,marketers Set a Low Initial Price

Question 77

Question 77

Multiple Choice

With a __________ pricing strategy,marketers set a low initial price for the introduction of a new product or service.


A) market penetration
B) bundling
C) price fixing
D) reference
E) skimming

Correct Answer:

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