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  3. Study Set
    M Marketing Study Set 3
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    Exam 12: Developing New Products
  5. Question
    The ________ Diffusion of Innovation Group Is Crucial Because Few
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The ________ Diffusion of Innovation Group Is Crucial Because Few

Question 3

Question 3

Multiple Choice

The ________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them.


A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Correct Answer:

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