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    Exam 11: Product, Branding, and Packaging Decisions
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    In 2015, Nike Signed an 8-Year, $1 Billion Apparel Deal
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In 2015, Nike Signed an 8-Year, $1 Billion Apparel Deal

Question 87

Question 87

Multiple Choice

In 2015, Nike signed an 8-year, $1 billion apparel deal with the NBA. This is an example of a deal for ________ rights.


A) branding
B) licensing
C) product line
D) rebranding
E) repositioning

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