Matt Is Passionate About Hollister

Multiple Choice

Matt is passionate about Hollister. It is the only place he'll buy his clothes. He hasn't shopped anywhere else in the last few years and will often write positive reviews on his blog about Hollister's merchandise. From a strictly marketing perspective, Matt's positive reviews reflect

A) social marketing.
B) brand loyalty.
C) self-actualization.
D) motivation.
E) brand extension.