All of the Following Statements Regarding Brand Loyalty Are True

Multiple Choice

All of the following statements regarding brand loyalty are true except

A) the marketing costs of reaching loyal customers are typically very high.
B) brand-loyal customers are unlikely to switch to competitor's brands.
C) brand-loyal customers generate positive word of mouth.
D) firms tend to reward brand loyal customers with extra benefits.
E) brand-loyal customers do not need persuasion to buy the firm's brands.