A Consumer's Buying Decision Depends on the Consumer's Level of Involvement

Multiple Choice

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

A) external-locus-of-control
B) high-involvement
C) low-involvement
D) differential content
E) internet advertising