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    Exam 5: Analyzing the Marketing Environment
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    The Shared Meanings, Beliefs, Morals, Values, and Customs of a Group
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The Shared Meanings, Beliefs, Morals, Values, and Customs of a Group

Question 79

Question 79

Multiple Choice

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their


A) social concerns.
B) culture.
C) demographics.
D) generational cohorts.
E) religion.

Correct Answer:

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