As the Fastest Growing Ethnic Population in the United States

Multiple Choice

As the fastest growing ethnic population in the United states, Asian Americans represent

A) a consumer group for marketers to explore as a potential opportunity.
B) the easiest consumer group for marketers to access.
C) too populous a consumer group for marketers to segment.
D) too uniform a consumer group for marketers to segment.
E) too disparate a consumer group for marketers to segment.