While Waiting to Be Seated at a Restaurant, Joylee Receives

Multiple Choice

While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?

A) Engage
B) Energize
C) Excite
D) Experience
E) Educate