It Is Not Unusual to See Firms Offering Free Product

Multiple Choice

It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today's world of social media, one can read a chapter of a book before buying it, or watch YouTube videos on different ways to use a product. All of these scenarios are aimed at which aspect of the 4E framework?

A) Engage
B) Energize
C) Excite
D) Experience
E) Educate