What Is Unique About the Copy and Images Used in Developing

Multiple Choice

What is unique about the copy and images used in developing a social media campaign relative to other forms of IMC?

A) They need to be humorous.
B) They need to be updated almost constantly.
C) They need to feature only young actors.
D) They must appear only in color (not black and white) .
E) They must appeal to a diverse, multicultural audience.