Facebook Allows Advertisers to Set a Daily Budget: Once Their

Multiple Choice

Facebook allows advertisers to set a daily budget: Once their costs (usually per click) reach a certain level, the ad disappears for the rest of the day. Why would this be a risk for an advertiser?

A) leads to poor cost control
B) makes it unable to modify the ad
C) could limit exposure of successful ads
D) could limit the reach of the ad
E) encourages negative feedback