For Years, When Considering New Products, Marketers at Celestial Seasonings

Multiple Choice

For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary

A) internal strength.
B) positioning strategy.
C) strategic business unit.
D) target market segment.
E) sustainable competitive advantage.