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    Exam 2: Developing Marketing Strategies and a Marketing Plan
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    To Determine How Attractive a Particular Market Is Using the BCG
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To Determine How Attractive a Particular Market Is Using the BCG

Question 103

Question 103

Multiple Choice

To determine how attractive a particular market is using the BCG portfolio analysis, ________ is(are) established as the vertical axis.


A) competitive intensity
B) sales dollars
C) market size
D) market growth rate
E) market profit potential

Correct Answer:

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