Abercrombie & Fitch, a Clothing Retailer, Includes a "SHARE" Link

Multiple Choice

Abercrombie & Fitch, a clothing retailer, includes a "SHARE" link on the product pages of its website. This link encourages an Abercrombie customer to post a link (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ________ growth strategy.

A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development