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Serena Studies Her Customer Profiles, Marketing Research Data, Complaints, and Other

Question 67

Multiple Choice

Serena studies her customer profiles, marketing research data, complaints, and other information for the primary purpose of discovering her customers' wants and needs. Serena most likely operates in the ________ era of marketing.


A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Correct Answer:

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