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A Local Art Gallery Keeps Information on Its Customers' Artist

Question 69

Multiple Choice

A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.


A) value cocreation
B) customer relationship management
C) transactional marketing
D) B2B marketing
E) the supply chain

Correct Answer:

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