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Which of the Following References the Type of Conglomerate Merger

Question 39

Multiple Choice

Which of the following references the type of conglomerate merger that occurs when a firm attempts to extend the market for one of its current products by merging with a firm already active in the target market?


A) Horizontal extension
B) Market extension
C) Diversification target
D) Vertical extension target
E) Product extension

Correct Answer:

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