Multiple Choice
Peter and Arnold are the co-owners of HKL Creations. Peter wants to enter into the international market by licensing the products created by HKL. However, Arnold is against licensing. Which of the following is a reason that Arnold can use to justify his viewpoint?
A) The company will lose the opportunity to get feedback directly from customers.
B) The company will be prevented from entering product markets that are outside its own strategic goals.
C) The company will not be able to leverage its brand into new industries.
D) The company will need to bear great financial liability.
Correct Answer:

Verified
Correct Answer:
Verified
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