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    Marketing Study Set 5
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    Exam 9: Pricing: Understanding and Capturing Customer Value 
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    Is the Sum of All the Values That Customers Exchange
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Is the Sum of All the Values That Customers Exchange

Question 99

Question 99

Multiple Choice

is the sum of all the values that customers exchange for the benefits of having or using a product or service.


A) Salary
B) Profit
C) Cost
D) Payroll
E) Price

Correct Answer:

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