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    Marketing Study Set 5
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    Exam 9: Pricing: Understanding and Capturing Customer Value 
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    Which of the Following Sets the Price Ceiling for a Product's
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Which of the Following Sets the Price Ceiling for a Product's

Question 18

Question 18

Multiple Choice

Which of the following sets the price ceiling for a product's pricing?


A) profits
B) elements of the product mix
C) product costs
D) consumer perceptions of value
E) competition

Correct Answer:

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