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    Marketing Study Set 5
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    Exam 9: Pricing: Understanding and Capturing Customer Value 
  5. Question
    Providing Extra Amenities to Differentiate and Support High-Priced Products Is
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Providing Extra Amenities to Differentiate and Support High-Priced Products Is

Question 77

Question 77

Multiple Choice

Providing extra amenities to differentiate and support high-priced products is referred to as _ pricing.


A) high-low
B) value-added
C) cost-plus
D) everyday low
E) target return

Correct Answer:

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