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How Do Firms That Use Captive-Product Pricing Make Up for the Low

Question 10

Multiple Choice

How do firms that use captive-product pricing make up for the low prices of their main products?


A) They increase the price of the main products.
B) They provide the captive products as freebies.
C) They reduce the cost of the captive products.
D) They offer the captive products and main products together at a reasonable price.
E) They set high markups on the captive products.

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