Which Statement Is Most Likely True About Idea Generation in the New

Multiple Choice

Which statement is most likely true about idea generation in the new product development process?

A) Idea generation is usually followed by procedures that reduce the total number of ideas.
B) Intrapreneurial programs enable customers to contribute to the idea generation process.
C) A company can either develop ideas through internal or external sources but not through both.
D) Idea generation is most effective when it occurs after idea screening.
E) Most companies set a limit for the number of ideas generated to simplify the process.