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    Marketing Study Set 5
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    Exam 8: Developing New Products and Managing the Product Life Cycle 
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    A Detailed Version of a Product Idea Stated in Meaningful
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A Detailed Version of a Product Idea Stated in Meaningful

Question 10

Question 10

Multiple Choice

A detailed version of a product idea stated in meaningful consumer terms is a .


A) product concept
B) product feature
C) product framework
D) product image
E) product idea

Correct Answer:

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