Electronics International Has Experienced a Significant Decline in Sales for SweetTunes

Multiple Choice

Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years. In response, the company has reduced its advertising and sales expenditures for SweetTunes
In an attempt to improve short-run profits. Which term best describes Electronics International's strategy for
SweetTunes?

A) sales outsourcing
B) marketing mix modification
C) product harvesting
D) industry repositioning
E) product modification