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    Marketing Study Set 5
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    Exam 7: Products, Services, and Brands: Building Customer Value 
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    Refer to a Form of Product That Consists of Activities
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Refer to a Form of Product That Consists of Activities

Question 35

Question 35

Multiple Choice

refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible.


A) Horizontal extensions
B) Line extensions
C) Co-brands
D) Pure products
E) Services

Correct Answer:

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