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    Marketing Study Set 5
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    Exam 7: Products, Services, and Brands: Building Customer Value 
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    Products Are Consumer Products and Services That Customers Usually Buy
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Products Are Consumer Products and Services That Customers Usually Buy

Question 11

Question 11

Multiple Choice

products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.


A) Capital
B) Shopping
C) Unsought
D) Specialty
E) Convenience

Correct Answer:

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