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    Exam 7: Products, Services, and Brands: Building Customer Value 
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    Which of the Following Terms Best Describes the Process of Designing
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Which of the Following Terms Best Describes the Process of Designing

Question 61

Question 61

Multiple Choice

Which of the following terms best describes the process of designing and producing a container or wrapper for a product?


A) positioning
B) licensing
C) branding
D) packaging
E) labeling

Correct Answer:

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