Jeff Is in the Process of Buying a New Car

Multiple Choice

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favourite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?

A) information search
B) evaluation of alternatives
C) purchase decision
D) postpurchase behaviour
E) need recognition