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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
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    Is the Degree to Which an Innovation Fits the Values
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Is the Degree to Which an Innovation Fits the Values

Question 91

Question 91

Multiple Choice

is the degree to which an innovation fits the values and experiences of potential consumers.


A) Relative advantage
B) Communicability
C) Complexity
D) Divisibility
E) Compatibility

Correct Answer:

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