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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
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    Is the Degree to Which an Innovation May Be Tried
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Is the Degree to Which an Innovation May Be Tried

Question 74

Question 74

Multiple Choice

is the degree to which an innovation may be tried on a limited basis.


A) Divisibility
B) Compatibility
C) Complexity
D) Relative advantage
E) Communicability

Correct Answer:

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