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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
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    Lagging Adopters Are Tradition Bound-They Are Suspicious of Changes and Adopt
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Lagging Adopters Are Tradition Bound-They Are Suspicious of Changes and Adopt

Question 35

Question 35

True/False

Lagging adopters are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.

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