Appliance Maker Whirlpool Assigns Individual Teams of Salespeople to Big

Multiple Choice

Appliance maker Whirlpool assigns individual teams of salespeople to big retail customers such as Leon's Furniture, the Brick Warehouse, Lowe's, Best Buy, and Home Depot. Each Whirlpool sales team aligns with the large customer's buying team. Whirlpool has most likely adopted a _ sales force structure.

A) market
B) team-based
C) territorial
D) complex
E) product