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    Marketing Study Set 5
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
  5. Question
    In a Pull Strategy, the Producer Promotes the Product to Channel
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In a Pull Strategy, the Producer Promotes the Product to Channel

Question 72

Question 72

True/False

In a pull strategy, the producer promotes the product to channel members who in turn promote it to final consumers.

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