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    Marketing Study Set 5
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
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    John Deere's Sales Force Working with Lowe's, Home Depot, Home
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John Deere's Sales Force Working with Lowe's, Home Depot, Home

Question 47

Question 47

True/False

John Deere's sales force working with Lowe's, Home Depot, Home Hardware, and other independent dealers, and other channel members to promote their products to final consumers is an example of a push promotion strategy.

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