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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
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    Crest Toothpaste Has Used a Style of Advertising to Convince
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Crest Toothpaste Has Used a Style of Advertising to Convince

Question 81

Question 81

Multiple Choice

Crest toothpaste has used a style of advertising to convince buyers that Crest is better than other brands at fighting cavities.


A) fantasy
B) scientific evidence
C) testimonial evidence
D) mood or image
E) technical expertise

Correct Answer:

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