Claritin, Makers of Allergy Tablets, Expanded Its Product Line to Include

Multiple Choice

Claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit flavored allergy tablet, specifically designed to be easy for children to take. For this product, Claritin is segmenting the market based on

A) lifestyle.
B) age.
C) customer convenience.
D) motivation.
E) gender.