Multiple Choice
Norah has opened up a new sports bar in the heart of a big city. She has noticed that large segments of her customer base tend to be either adult males between the ages of 18-34 who are avid sports fans or working professionals from the local business district looking for a place to unwind after work. Norah now has to determine which of these two segments will provide her with the best opportunities. This process is known as
A) positioning.
B) repositioning.
C) segmenting.
D) targeting.
E) marketing.
Correct Answer:
Verified
Correct Answer:
Verified
Q27: Firms that market the same product to
Q28: Compare the following marketing tactics and select
Q29: Segmenting by geography allows marketers to capitalize
Q30: According to your text, what tool provides
Q31: The activities a firm undertakes to create
Q33: _ segmentation is used when the firm
Q34: Behavioral segmentation is often the most difficult
Q35: Why is behavior segmentation particularly beneficial in
Q36: Demographic segmentation divides markets by<br>A)geographic location.<br>B)characteristics such
Q37: Firms typically segment international markets using three