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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    When Companies Divide Markets Using Characteristics Such as Age, Gender
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When Companies Divide Markets Using Characteristics Such as Age, Gender

Question 56

Question 56

Short Answer

When companies divide markets using characteristics such as age, gender, income, education, and family size, they are segmenting the market by _________.

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