Multiple Choice
Jacqueline is in the market for a new laptop. She has spent quite a bit of time gathering information and thinking about the purchase. She has asked her friends for opinions about the models they own and is happy that there are a lot of models to choose from. Jacqueline is most likely what type of adopter?
A) early majority
B) early adopter
C) innovator
D) laggard
E) late majority
Correct Answer:

Verified
Correct Answer:
Verified
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