Multiple Choice
Which category of product adopters relies on others for information and buys a product because their friends have already done so?
A) early majority
B) innovators
C) laggards
D) early adopter
E) late majority
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q124: The practice in which companies frequently come
Q125: During the decline stage, the firm will
Q126: The recently introduced Blueberry Cheerios is a
Q127: The most common ethical issue in new-product
Q128: In what stage of the new-product development
Q130: Test marketing occurs when a new product
Q131: When Lays launched its new Limon flavored
Q132: Why are most consumers characterized as early
Q133: New products can be categorized as new-to-the
Q134: You are proposing a new product to