Marketers Must Realize That the Consumer Is Unlikely to Engage

Multiple Choice

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if the consumer

A) fails to complete a thorough information search.
B) is unaware of how the decision process works.
C) makes a purchase decision hastily.
D) is not a savvy consumer.
E) is not aware of a problem or does not recognize a need.