Multiple Choice
Which scenario best exemplifies how one's personal value system influences that person's buying behavior?
A) Gretchen heard that cars made in Germany have a reputation for being well built, so she decided to buy a BMW.
B) Roger decided to buy a camper so the family could enjoy the outdoors together.
C) Riley decided to buy a Mustang because it reflects his fast-paced way of living.
D) Cathy decided to buy an electric vehicle because she is concerned about the harmful effects of carbon dioxide emissions produced by gasoline fuels.
E) Rachel loves the outdoors, so she decided to buy a Jeep because it would portray her spirited personality to others.
Correct Answer:
Verified
Correct Answer:
Verified
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