Which Set of Characteristics Is Representative of a Low-Involvement Purchase

Multiple Choice

Which set of characteristics is representative of a low-involvement purchase?

A) The item to be purchased is expensive and frequently purchased, carries little risk, but requires research.
B) The item to be purchased is inexpensive, seldom purchased, and risky, and requires little research.
C) The item to be purchased is expensive and seldom purchased but carries little risk and requires little research.
D) The item to be purchased is expensive, seldom purchased, and risky, and requires research.
E) The item to be purchased is inexpensive and frequently purchased, is an item of limited risk, and requires little forethought.